Help Scout Illustration
Help Scout, a software-as-a-service (SaaS) company, makes excellent service and customer support achievable for companies of all sizes. The feature rich products are used by over 8,000 support teams across the world, and effortless user experience throughout the app is a priority. It was imperative to create an illustration and icon system that blended seamlessly in with a minimal user interface, but was powerful enough to communicate clearly and quickly to the user.
Delight & Inform
Effective communication at each touch-point was imperative throughout the app and marketing site, but it was also important for the whole experience to feel human. From empty state to inbox zero, each illustration and icon was created to build trust and spark delight.
Flex & Scale
The visual style was developed from the ground up to work in any environment and situation. By implementing a set of guidelines, illustrations and icons could be created at various scales, weights and complexities, while working together as a cohesive visual language.