Branding / Illustration
Tettra is a knowledge management system for high-performance teams. I worked with them to refresh their visual communication and illustration style, creating a more engaging, colorful brand experience.
One of the goals during the process was to create a universal collection of assets, containing individual illustrations capable of providing context to multiple blocks of content. Finding the right balance of providing context with non-specific detail allowed us to build a set that could be utilized for an endless variety of use cases.
A Tetra is a small, colorful, tropical freshwater fish. Tettra, the company, wanted to build their visual language in an aquatic environment, containing bright and colorful plants and creatures. We chose the ocean as the home for these buddies because of the vast range of life it contains.
Seagull, scuba, sandcastle
When a user creates a Tettra account, they are given a default avatar to use until they upload a profile image. These guys were created to make the onboarding experience a little more unique and delightful.